Lidl fans who love browsing the supermarket’s famous middle aisle could be in for a major treat, with the retailer giving away exclusive loyalty cards worth £600 a year.
The supermarket is giving 100 lucky Lidl Plus members the chance to win a special Middle of Lidl Blue Card, offering £50 to spend on its popular Specialbuys every month.
The promotion launches ahead of Black Friday, which falls on November 27, and is designed to reward some of Lidl’s most dedicated shoppers.
How to enter the competition
To be in with a chance of winning, shoppers must take part in a special online quiz testing their knowledge of Lidl’s middle aisle products.
Participants need to correctly identify five genuine Specialbuys in a row to qualify for entry into a ballot to win one of the exclusive cards.
The quiz is available through Lidl’s dedicated Are You a Lidl Know It Aisle website, and entries close on October 31.
What is the Middle of Lidl Blue Card?
The card offers winners £50 a month to spend on Lidl’s Specialbuys, which regularly feature limited-time household goods, gadgets, clothing and seasonal products.
Lidl GB marketing director Joanna Gomer said the initiative was created to recognise the supermarket’s most enthusiastic customers and reward their loyalty.
The promotion celebrates the popularity of the middle aisle, which attracts shoppers looking for unusual bargains and limited-edition products alongside their regular groceries.
With just 100 cards available, Lidl fans will need to complete the quiz successfully for a chance to secure the year-long shopping perk.