Tag: loyalty points

  • What Morrisons More Card App Revamp Actually Changes

    What Morrisons More Card App Revamp Actually Changes

    Morrisons has introduced a major update to its More Card app, giving shoppers access to six personalised offers each week based on their individual shopping habits. Launched in mid-October 2026, the changes aim to make loyalty rewards more relevant by focusing on products customers regularly purchase.

    The updated app also introduces an improved digital shopping list, barcode scanning and easier access to loyalty points and rewards. Together, these features are designed to help customers find relevant discounts, plan their grocery trips and manage their rewards more conveniently.

    Key Takeaways

    • More Card members receive six personalised offers each week based on their shopping history.
    • Offers include percentage discounts on selected products or opportunities to earn bonus More Points.
    • A barcode-scanning tool allows shoppers to build digital shopping lists at home.
    • Shopping lists are organised by store aisle to make in-store trips easier.
    • Customers can convert points into vouchers through the app and access partner rewards digitally.
    • The updated system uses Eagle Eye loyalty technology to support personalised promotions and additional reward features.

    What Has Changed in the Morrisons More Card App?

    The latest update moves Morrisons’ loyalty programme towards more individualised rewards. Instead of relying primarily on broad promotional categories, the app now highlights offers selected according to each customer’s purchasing habits.

    For example, shoppers who regularly buy particular grocery products may receive discounts or bonus points on those items. The aim is to make weekly offers more useful by connecting promotions with products customers already purchase.

    The updated app also provides a dedicated area for personalised deals, making it easier to review available offers before heading to the supermarket.

    How the Six Personalised Weekly Offers Work

    Each More Card member receives six offers selected specifically for their shopping profile. The offers are refreshed weekly and can take two main forms.

    Percentage discounts: Customers receive a reduced price on selected products, allowing them to save directly on eligible purchases.

    Bonus More Points: Shoppers earn additional loyalty points when they buy qualifying products within the offer period.

    This approach gives customers different ways to benefit from the programme. Those looking to reduce their grocery bill immediately may prefer percentage discounts, while shoppers who regularly collect points may find bonus-point offers more appealing.

    Under the standard More Card scheme, members earn five points per eligible product purchased. Once they accumulate 5,000 points, they can exchange them for a £5 voucher to spend in store or online, subject to the scheme’s terms.

    The More Card is free to join, and customers can register online or in store.

    New Shopping List Tool Makes Grocery Trips Easier

    One of the most practical additions is an improved digital shopping list.

    The barcode-scanning feature allows customers to scan products at home and add them to their shopping list. This can be useful when checking cupboards, planning meals or preparing for a regular grocery shop.

    The app then organises items by store aisle, helping shoppers locate products more efficiently during their visit.

    Other improvements include:

    • A dedicated section for personalised weekly offers.
    • Easier access to partner rewards.
    • The ability to convert accumulated points into vouchers through the app.
    • Digital access to offers and rewards without relying on printed coupons.

    These changes bring more of the shopping process into one place, from planning purchases at home to checking discounts and managing loyalty rewards in store.

    The Technology Behind the More Card Upgrade

    The app update is supported by Eagle Eye’s loyalty technology, which enables retailers to deliver personalised promotions and manage customer rewards across different shopping channels.

    The platform supports targeted offers, real-time promotional activity and additional loyalty features. These capabilities provide the infrastructure for Morrisons to tailor promotions more closely to individual customers.

    Potential features include points-boosting challenges and bonus rewards linked to shopping activity. Such tools can encourage customers to engage more regularly with the loyalty programme, although the availability of individual features may vary.

    The wider move towards personalised promotions also reflects a growing focus on digital loyalty schemes across the supermarket sector, where retailers are increasingly using shopping data to make offers more relevant.

    What the Update Means for Everyday Shoppers

    For customers, the main benefit is the possibility of receiving discounts on products they already buy rather than relying solely on general promotions.

    The updated shopping list could also make it easier to organise weekly purchases and avoid forgetting essential items. Meanwhile, digital voucher conversion offers a more convenient way to access rewards without needing printed coupons.

    However, personalised offers will differ between customers. Not every shopper will receive the same discounts, and the value of the offers will depend on which products are included in their weekly selection.

    Customers should also review the terms of individual promotions to understand qualifying products, expiry dates and any purchase requirements.

    How to Make the Most of the New More Card App

    To get the most from the updated features, shoppers can follow a few simple steps:

    1. Open the app each week. Check all six personalised offers before starting your grocery shop.
    2. Review discounts carefully. Compare the offers with your usual shopping list and prioritise savings on products you actually need.
    3. Use the barcode scanner. Add household essentials to your digital list while checking cupboards and storage areas.
    4. Follow the aisle-organised list. Use the shopping list to make your supermarket visit more organised.
    5. Check your points balance. Review your accumulated points and convert them into vouchers when eligible.
    6. Explore additional rewards. Check the app for partner offers and any bonus-point promotions available to your account.

    The Morrisons More Card app update introduces a more personalised approach to supermarket loyalty, with six weekly offers tailored to individual shopping habits. By combining product-specific discounts, bonus points, barcode scanning and an improved digital shopping list, the retailer is making it easier for customers to manage offers and plan their grocery purchases.

    For regular Morrisons shoppers, checking the app each week could reveal useful savings on frequently purchased products. Taking a few minutes to review personalised offers, organise a shopping list and monitor loyalty points may help customers get more value from the programme.

  • How to Get More Value From Tesco Clubcard Vouchers

    How to Get More Value From Tesco Clubcard Vouchers

    More than half a million Tesco Clubcard members are currently sitting on over £100 each in unused vouchers, according to a company media update from Tesco PLC.[3] That is a striking amount of unclaimed value sitting quietly in digital accounts across the UK. For a loyalty programme that touches millions of weekly shopping trips, it raises an obvious question: are members actually getting the most out of their Tesco Clubcard?

    The Tesco Clubcard has evolved well beyond a simple points card. It now powers personalised pricing, app-based challenges, and partnerships that stretch into banking, travel, and even food delivery. Understanding how it works today matters more than ever for anyone trying to stretch their grocery budget.

    Key Takeaways

    • Tesco Clubcard now drives more than 10,000 Clubcard Prices and personalised digital coupons, reflecting a shift toward pricing-led loyalty across European grocery retail.[5]
    • The new “Your Clubcard Prices” feature offers personalised savings to around 1.5 million customers, refreshed every Wednesday and valid for seven days.[5][13]
    • Clubcard Plus subscribers get 10% off two in-store shops a month and 10% off F&F clothing, with a first month free for eligible new subscribers.[7][12]
    • Tesco Bank’s Clubcard Pay+ account closed on 26 April 2026, but standard Clubcard point collection continues unaffected.[6]
    • Members can top up Clubcard vouchers into Reward Partner points, including a temporary 30% bonus on Virgin Points exchanges running through September 2026.[11][15]

    How the Tesco Clubcard Works Today

    At its core, the Tesco Clubcard rewards shoppers with points for spending, which convert into vouchers roughly every three months. Those vouchers can be spent directly in Tesco or exchanged with Reward Partners, sometimes for up to double their original value.[11] But the programme’s real engine now is pricing, not just points. Industry analysis describes Tesco Clubcard as a leading example of the shift from basic points schemes to pricing-led loyalty, built around more than 10,000 Clubcard Prices and personalised digital coupons available only to cardholders.[5]

    How the Tesco Clubcard Works Today

    The centerpiece of this shift is “Your Clubcard Prices,” a personalised discount feature rolled out in March 2026 to roughly 1.5 million customers.[5] Unlike blanket discounts, these offers are tailored to individual purchase history. New deals appear in the Tesco app every Wednesday, each one valid for seven days and usable multiple times during that window. Shoppers must unlock the offer in the app or online, with their Clubcard scanned in-store or linked to their online account, for the discount to apply.[13]

    To join Clubcard at all, Tesco’s own FAQs confirm that customers generally need to be 18 or over, since Clubcard Prices and personalised offers are tied to having an active card or linked account.[10]

    Clubcard Prices and the Real Savings Potential

    Clubcard Prices now appear throughout everyday Tesco promotions, not just as occasional highlights. Tesco’s Clubcard Prices page lists time-limited deals, such as selected Heinz or HP sauces offered at a lower Clubcard Price running from 15 September 2026 through 12 April 2027, alongside a steady stream of grocery offers through September and October 2026.[7]

    Tesco has also put a figure on potential annual savings. Based on the top 25% of Clubcard members shopping in large stores between 1 January and 31 December 2022, Tesco states that members could save up to £351 a year.[7] That number will vary by household, but it signals how central the scheme has become to overall grocery spending rather than being a minor bonus.

    Clubcard Plus, Banking Products, and Linked Perks

    Beyond standard Clubcard Prices, Tesco offers Clubcard Plus, a paid subscription that layers extra savings on top of the free tier. Subscribers receive 10% off their grocery shop in-store twice a month, plus 10% off F&F clothing at all times. As of mid-September 2026, Tesco was offering new subscribers their first month free, provided they had not held a Clubcard Plus subscription in the previous six months.[7][12]

    On the banking side, the landscape shifted in 2026. Tesco Bank’s Clubcard Pay+ current account officially closed on 26 April 2026 following an internal product review. From that date, customers could no longer use the Clubcard Pay+ card or access related accounts through mobile or online banking, and the card stopped collecting Clubcard points. Importantly, the underlying Clubcard account itself remained active, so members could still collect points using a standard digital or plastic Clubcard.[6]

    Separately, the Tesco Bank Premium Credit Card remains a Clubcard-linked product worth noting. It awards 2 Clubcard points per £1 spent at Tesco, double the standard rate, plus 1 point for every £4 spent elsewhere. Cardholders also earn a 2,500 point bonus once they reach £2,500 of qualifying Tesco spend in a year. These points convert into vouchers on the same roughly three-month cycle as standard Clubcard points.[2][4]

    Getting More Value From Clubcard Vouchers

    Clubcard vouchers are flexible, but their value can multiply significantly through Reward Partners. One notable promotion running between 10 August and 23 September 2026 offered a 30% bonus when vouchers were manually exchanged into Virgin Points. Under this deal, £4 in Clubcard vouchers (400 points) normally converts to 800 Virgin Points, but the bonus period pushed that to 1,040 Virgin Points. A minimum of £1.50 in vouchers, or 150 points, is required to process a manual exchange.[11][15]

    Tesco has also widened where Clubcard benefits can be used. From 23 September 2026, Clubcard perks became available nationwide on Deliveroo, following a trial across 147 Tesco stores. The expanded rollout now covers 75 UK towns and cities, letting customers access Clubcard Prices and earn Clubcard points on Deliveroo orders.[8]

    In Ireland, the scheme runs on similar mechanics. Shoppers collect points on food, fuel, fashion, and more, both in store and online, but must reach at least 150 points before requesting vouchers through the app, a structured threshold distinct from the UK system.[9][14]

    It is worth remembering that Tesco’s official Clubcard terms and conditions allow the company to terminate, alter, or amend the scheme at any time. The current terms, correct as of September 2025, replace all earlier versions and are governed by English law.[1]

    The Tesco Clubcard has grown from a simple points card into a pricing and rewards ecosystem that touches groceries, banking, clothing, and even food delivery. With personalised features like Your Clubcard Prices, paid tiers like Clubcard Plus, and voucher-boosting partnerships, the programme rewards active engagement far more than passive membership. Given that hundreds of thousands of members are letting vouchers expire unused, the most practical next step is simple: check the Tesco app weekly, unlock personalised offers before they lapse, and review voucher balances before they go to waste.

    References

    [1] Clubcard Terms And Conditions – https://www.tesco.com/shop/en-GB/zone/clubcard-terms-and-conditions [2] Existing Customers – https://www.tescobank.com/credit-cards/premium/existing-customers/ [3] Media – https://www.tescoplc.com/media [4] Rewards – https://www.tescobank.com/credit-cards/rewards/ [5] Europe Loyalty Market Report Now 134400815 – https://uk.finance.yahoo.com/news/europe-loyalty-market-report-now-134400815.html [6] Clubcard Pay Plus – https://www.tescobank.com/clubcard-pay-plus/ [7] Clubcard Prices – https://www.tesco.com/shop/en-GB/zone/clubcard-prices [8] Tesco Announces Major Nationwide Change 37693796 – https://www.mirror.co.uk/money/shopping-deals/tesco-announces-major-nationwide-change-37693796 [9] About – https://www.tesco.ie/clubcard/about [10] Getting Clubcard Prices – https://www.tesco.com/help/pages/clubcard-faqs/clubcard-prices/getting-clubcard-prices